Head of Digital Marketing Operations

2021-11-18 18:26:102022-02-16Hoop Recruitment
Job TypePermanent Full Time
AreaGwent, United KingdomGwentUnited Kingdom
SectorProfessional Services - Office Support
Salary£0 - £65,000
Start DateASAP
AdvertiserJoanna Thomas
Job RefV35369
Description

We have an amazing opportunity for a Head of Digital Marketing Operations, to join one of the UK's most exciting, innovative and world-class companies. This role offers the opportunity to work with and have a huge impact on well-known, exciting UK brands. The role is in Newport, South Wales (hybrid working).

Main duties:

  • Working with internal teams to help build complete and actionable models of customers or audiences
  • Build and support the execution of use cases for existing and new data sources / customer segmentation
  • Help identify and build targetable audiences for actuation in digital marketing channels
  • Ensure audience data is passed between our internal DMP and external platforms efficiently and effectively
  • Assist in the management and flow of campaign briefs for digital buying
  • Support on the identification of innovation opportunities with existing media partners (e.g., Google / Facebook) and upcoming tech companies
  • Help deploy the relevant automation tools that will drive efficiency and effectiveness across the team.
  • Compile market insights for key markets and present to internal stakeholders.

The candidate:

  • Essential skills and experience
  • Strong understanding and knowledge of martech platforms
  • Solid knowledge of digital marketing channels; from PPC to CRO to creative optimisation
  • Experience of working with customer segmentation and data modelling
  • Excellent stakeholder management and ability to influence
  • Strong project management experience, working across departments
  • Significant experience in budget management/forecasting

Along with a highly competitive salary, the role offers unrivalled benefits including unlimited paid time off, generous bonus, free parking and an amazing workspace.

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